At 9 o'clock this morning, Norway time, the Tele2 campaign on Dagbladet.no went live. This was a very fast-paced and stressful project that proved that the combined skill set of the entire Copyleft team can pull off project with crazy deadlines and lots of changes underway.

The project started 11 days ago when we headed to Mediafront to hear about a banner campaign they where doing for Tele2, one of the larger Celphone providers in Norway, on the Dagbladet website (second largest newspaper). The idea was to let people create a banner ad with a Flash application and then show these randomly on the Dagbladet website. The complicating factor was that the Dagbladet site serves 2.5 million visitors per day, so calls to a database needed to be avoided.

Lots of other complications turned up during the project and at one point 11 people where involved at the same time from 6 different companies (CLNO, CLMX, Tele2, Dagbladet, Mediafront and Teknograd). The project kept changing, but we kept adapting. The system started working on Saturday, banners where approved at midnight last night and the entire thing want live today at 9 without incident. Thanks to everyone involved, we rule!

Check it out here
www.dagbladet.no (look for big greenblue banner at the top)
Create you own banner here: annonsegenerator.tele2.no

I put up a Moland/Pushwagner banner which will only make sense to Norwegians and one with Alex wishing a happy birthday to one of his buddies.